Implementing Balanced Scorecard as Strategic Performance Measurement and Management Tool in Financial Sector - A Study of Public Sector Banks in India

Authors

  • Ashok Kumar Gupta Govt. Commerce College, Kota
  • Meenu Maheshwari Deptt. of Commerce and Management, University of Kota, Kota
  • Sudarshana Sharma Govt. Commerce College Kota &, Assistant Professor - Finance, Amity Global Business School, Ahmedabad

DOI:

https://doi.org/10.33516/maj.v55i11.85-89p

Abstract

The present study exhibits the performance of 10 Public Sector Banks in India on Balanced Scorecard and provides suggestions to achieve long term sustainability, competitiveness and profitability. To attain the said objective, a Balanced Scorecard Model has been developed with integrating social and environment perspective. Data have been collected through secondary sources and Kruskal Wallis test has been applied to test the hypothesis. It has been found that all public sectors banks have a declining trend in their performance during the studied period and there is no significant difference among all public sector banks on Balanced Scorecard. To achieve the long term goals of Sustainability, public sector banks should adopt Balanced Scorecard as their strategic performance and measurement system and try to measure, analyse and improve their performance on all key factors to success.

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Published

2020-11-01

How to Cite

Gupta, A. K., Maheshwari, M., & Sharma, S. (2020). Implementing Balanced Scorecard as Strategic Performance Measurement and Management Tool in Financial Sector - A Study of Public Sector Banks in India. The Management Accountant Journal, 55(11), 85–89. https://doi.org/10.33516/maj.v55i11.85-89p

Issue

Volume 55, Issue 11, November 2020

Section

Banking
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Scopus
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Europe PMC

References

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