Big Data Analytics: The Next Big Thing

Abstract

We are living in a connected world, where loads of data is being generated every second. With digitization and growth of internet, the data to be dealt with has become not only humongous, but it is getting generated at a pace which is unimaginable and coming from innumerable sources. This data is aptly called as ‘Big Data’. Big Data Analytics, by using advanced analytical techniques, aims to provide valuable insights out of Big Data to facilitate decision making. The present paper attempts to understand the concept of Big Data and Analytics and how it is impacting our life as it has entered into various fields.