Get Brand Leadership by Treating Marketing and Innovation Cost as Investment

Abstract

Marketing costs and innovation expenses should be treated as investments and not a burden on the organization. The initial costs are higher but they gradually tend to decrease as the brand establishes itself in the market. The new era has begun. Advertising and marketing a product a decade ago was much different than what it is today. Owing to the new digital world, several new processes, means and short-cuts have evolved making the job both easy and complicated at the same time.