Behavioural Finance and Fintech - Digital Designers’ Olive Branches to Investors and Other Users

Authors

  • Paritosh Basu Senior Director (Services) Stragility Consulting Pvt. Ltd., Mumbai

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Abstract

Interwinding behavioral finance with FinTech for decision management free of cognitive biases and related risks is an emerging field for digital solution designers. Applications of AgenticAI are also opening up new opportunities for the computing system to successfully perform once the user prompts the tasks and objectives to be achieved. This paper has introduced the subject and also briefly narrated the purposes for which technologists can extend olive branches to achieve pervasive digital transformation of financial decision management.

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Published

2024-11-22

How to Cite

Basu, P. (2024). Behavioural Finance and Fintech - Digital Designers’ Olive Branches to Investors and Other Users. The Management Accountant Journal, 59(11), 85–89. Retrieved from https://icmai-rnj.in/index.php/maj/article/view/173757

Issue

Section

Digital Transformation

References

https://pib.gov.in/PressReleasePage.aspx?PRID=2057013#:~:text=Digital%20payments%20in%20India%20 have,(CAGR)%20of%2044%25

https://economictimes.indiatimes.com/industry/ban king/finance/digital-payments-yet-to-dethrone-cashfrombeing-priority-list-of-indiansduringoffline-purchases-survey/articleshow/111637435.cms?from=mdr

https://www.wallstreetmojo.com/ behavioral-finance/

https://www.mckinsey.com/capabilities/operations/our-insights/using-behavioralscience-to-improve-the-customerexperience

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