Creativity, Culture – The Linkage and Economic Growth – A Perspective

Authors

  • R. Ravichandran Assistant Professor, School of Commerce Studies, Jain University, Bangalore
  • Reshma Sultana Assistant Professor, School of Commerce Studies, Jain University, Bangalore

DOI:

https://doi.org/10.33516/maj.v57i4.55-58p

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No Keywords.

Abstract

Creativity is critical to the advancement of innovation and civilization. Intangible assets accrue as a result of creativity, reposited in a knowledge framework. Culture is having a relative influence in the path and helps accelerate the creativity.

With the increasing role of creativity in improving the innovation basket and product profiles for corporates, it has become a must to have a clear understanding as to how culture affects creativity and in turn creates intangible assets which then generates cash flows for long term for an organisation.

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Published

2022-04-30

How to Cite

Ravichandran, R., & Sultana, R. (2022). Creativity, Culture – The Linkage and Economic Growth – A Perspective. The Management Accountant Journal, 57(4), 55–58. https://doi.org/10.33516/maj.v57i4.55-58p

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