Digital Transformation of MSMEs and B2B SaaS Bazar for Sustainable Prosperity
DOI:
https://doi.org/10.33516/maj.v59i2.53-60pKeywords:
No keywords.Abstract
MSMEs are collectively the undisputed major contributors to India’s economic growth and prosperity. Their track record is a continuing story of successes over the past many decades. But the big question is whether they would be able to carry such a success story any further when the rest of the business and industrial ecosystems are digitally transforming at an incredible speed. Efforts have been made by the author to bring together the multifaceted dimensions of hindrances and complexities involved in the process of digitally transforming India’s MSMEs. Certain measures and recommendations have also been ideated which may be found worth being considered and implementable.
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