Greenwashing And Sebi Initiatives to Curb It

Abstract

With the rise of ESG as a major element in business, there is a need to granularly look at what is being termed as ‘green’, including the concept of ‘greenium’. Even absent a greenium, the funds earmarked for ‘green’ could get deployed due to the deception/greenwashing, which is harmful to such funds as investors. This article attempts to unravel the maze that is greenwashing and also highlights the recent SEBI measures – among the first in the world by a regulator – to curb it.