Business Intelligence for MSMEs : Role of Management Accountants
DOI:
https://doi.org/10.33516/maj.v57i9.30-33pKeywords:
No Keywords.Abstract
The aim of this article is to bring out the role of the Management Accountants in facilitating Micro, Small and Medium Enterprises (MSMEs) in embracing Business Intelligence (BI) as a tool for decision making. The article is exploratory in nature and draws the data from both primary and secondary sources. A sample survey of MSMEs was conducted to collate the relevant primary data. Post pandemic and owing to the digital transformation, the ecosystem of BI has undergone a radical shift. MSMEs are grappling with the technology disruption and the advent of big data. Management Accountants are handy in marshalling and decoding the big data for MSMEs. The findings of this study reveal two important things namely (1) Digital transformation is the key for deploying BI for MSMEs in the post pandemic era and (2) Management Accountants play a strategic role in hand holding the MSMEs to have a robust BI platform for achieving operational performance.Downloads
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