Strategic Analysis: A Case Study of Indian Telecom Industry

Abstract

Telecommunication has witnessed an exponential growth in India in the last two decades. It is a critical infrastructure constituent and plays a significant role in a country like India, where the infrastructure is still an issue. It contributes to GDP, tax revenue, employment, digitisation, bridging the divide between urban and rural, data revolution, logistics and supply chain management, e-commerce, e-governance, payment banksand the list goes on. The present case study dwells on the strategic analysis of telecom industry in India. It has four sections. The first section deals with overview of the Indian telecom industry. The second section takes through the growth drivers and challenges of Indian telecom industry. The third section deals with revenue, costs and key performance indicators (KPIs)of the industry. The fourth and the last section sums up the study.