ESG Investing : Aligning Sustainability with Investments

Abstract

Prior to the Covid pandemic there had been a steady growth in ESG investing but the crisis lit fire underneath the straggler. It has foregrounded the significance of creating sustainable investment portfolio in order to gain high financial returns while helping the environment. The millennial generation is said to be the fuel behind the growth of sustainable investments by integrating the principles of Economic, Social and Governance factors. This article traces the evolution of ESG investing from socially responsible investing and provides insights about the significance and challenges of ESG investing in India.