Creativity Acts as Driving Force to Sustainable Banking Culture in India a Theoretical Understanding

Authors

  • Biswajit Dey Additional Treasury Officer (WBA&AS) Department of Finance, Government of West Bengal, Kolkata

DOI:

https://doi.org/10.33516/maj.v57i4.37-39p

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No Keywords.

Abstract

In the current economic scenario, all development should be sustainable in nature. Creative thinking entails the technological development which ensures sustainability. Indian banking culture as an integral part of the overall society’s culture is also affected by the creative innovation and development in digital banking sphere that implicitly supports the vision of creating sustainable banking culture. More the creative solution to be developed, more will be the generation of banking habit and banking development will also sustainably grow.

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Published

2022-04-30

How to Cite

Dey, B. (2022). Creativity Acts as Driving Force to Sustainable Banking Culture in India a Theoretical Understanding. The Management Accountant Journal, 57(4), 37–39. https://doi.org/10.33516/maj.v57i4.37-39p

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Cover Story

References

Das, S.K. (2013). Innovation and Challenges in Indian Banking. International Business Management, Vol. 59, pp. 15394-15403.

Kaur, S. (2015). A Study on New Innovations in Banking Sector. International Journal of Science and Research (IJSR), Vol. 5(11), pp. 1780-1782.

Deloitte Report (2017). Sustainable Banking as a Driver for Growth A survey of Nigerian Banks.

Chauhan, D. (2021). Role of Innovation on the Performance of Indian Banking Sector. PalArch’s Journal of Archaeology of Egypt/Egyptology, 18(18), pp. 603-607.

The Times of India, (Aug 10, 2021). The contribution of e-Rupi to digitalize Indian Economy. https://timesofindia.indiatimes.com/readersblog/writgenix/the-contribution-of-e-rupitodigitalize-indian-economy-36190.

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