Guerrilla Marketing: an Effective Tool for Healthcare Marketing in Bangalore

Authors

  • M. Pradeep Kuvempu University
  • R. Vidya Kuvempu University
  • R. Hiremani Naik Kuvempu University, Karnataka

DOI:

https://doi.org/10.33516/maj.v48i9.1054-1067p

Abstract

No Abstract.

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Published

2013-09-01

How to Cite

Pradeep, M., Vidya, R., & Hiremani Naik, R. (2013). Guerrilla Marketing: an Effective Tool for Healthcare Marketing in Bangalore. The Management Accountant Journal, 48(9), 1054–1067. https://doi.org/10.33516/maj.v48i9.1054-1067p

Issue

Volume 48, Issue 9, September 2013

Section

Cover Story
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