Pricing Strategies-A Tool for Customer Retention and Value Optimization an Evaluation

Authors

  • K. R. Manjunath Institute of Management Studies, Kuvempu University, Jnana Sahyadri, Shankaraghatta, Shimoga

DOI:

https://doi.org/10.33516/maj.v48i2.149-156p

Abstract

No Abstract.

Downloads

Download data is not yet available.

Downloads

Published

2013-02-01

How to Cite

Manjunath, K. R. (2013). Pricing Strategies-A Tool for Customer Retention and Value Optimization an Evaluation. The Management Accountant Journal, 48(2), 149–156. https://doi.org/10.33516/maj.v48i2.149-156p

Issue

Volume 48, Issue 2, February 2013

Section

Cover Theme
Crossref
Scopus
Google Scholar
Europe PMC

References

Chen Xu et al, Manufacturer's Pricing Strategy For Supply Chain With Warranty Period-Dependent Demand, Omega, 40(6), Dec 2012, pp. 807-816

Olavarrieta, Sergio et al, Determinants of In-Store Price Knowledge for Packaged Products: An Empirical Study in a Chilean Hypermarket, Journal of Business Research, 65(12), Dec 2012, pp. 1759-1766

Allender, William J and Richards, Timothy J, Brand Loyalty and Price Promotion Strategies: An Empirical Analysis, Journal of Retailing, 88(3), Sept 2012, pp. 323-342

Ai, Xingzheng et al, Competition among Supply Chains: Implications of Full Returns Policy, Th e International Journal of Production Economics, 139(1), Sept 2012, pp. 257-265

Kucuk, S Umit and Timmermans, Harry J P, Resale Price Maintenance (RPM): Th e U.S. and E.U. Perspectives, Th e Journal of Retailing and Consumer Services, 19(5), Sept 2012, pp.537-544

Tsui-yiishih, Integrative Effects of Firms' Price and Endorsement Strategies on Consumers' Loyalty Intention, Service Industries Journal, 32(6), May 2012, pp. 981-1005

Jhamb, Deepika and Kiran, Ravi, Emerging Trends of Organized Retailing in India:a Shared Vision of Consumers and Retailers Perspective, Middle-East Journal of Scientific Research, 11(4), May 2012, pp. 481-490

Iyer, Ganesh and Kuksov, Dmitri, Competition in Consumer Shopping Experience, Marketing Science, 31(6), May 2012, pp. 913-933

Chan, C. C Henry et al, Pricing and Promotion Strategies of an Online Shop Based on Customer Segmentation and Multiple Objective Decision Making, Expert Systems with Applications, 38(12), Dec 2011, pp. 14585-14591

10. Williams, Nathan et al, Retail Channel Structure Impact on Strategic Engineering Product Design, Management Science, 57(5), May 2011, pp. 897-914

11. Wang, Z et al, Strategic Design Decisions for Uncertain Market Systems Using an Agent Based Approach, Journal of Mechanical Design, 133(4), Apr 2011