India's Tea Trade in the Post Globalisation Arena: An Analysis
DOI:
https://doi.org/10.33516/maj.v59i7.84-89pKeywords:
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The New Economic Policy was introduced by the Government of India in 1991 by incorporating the concepts of liberalisation, market orientation, privatisation and globalisation for the first time. India's tea business has suffered from the effects of globalization, increased competition from other beverages, and import risks. In the years following liberalization, the percentage of Indian tea exports has significantly decreased. In this context, it is pertinent to throw some insights into a few concepts relating to tea industry due to liberalisation and the present study provides an insight into production and export scenario of Indian tea industry in post globalisation period.
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