Managing Manufacturing innovation Strategically through Design Thinking

Abstract

This article is a case study on a company in the manufacturing sector, named Cosmos Automotive Engineering Pvt Ltd, involved in the manufacturing of automotive spare parts on a large scale. The study will enable one to understand deeply the concept behind design thinking and how its implementation can ensure economic revival. The different stages involved in design thinking are explained and pragmatically applied in real time giving a quantum leap in revival of Cosmos as a company.