Business Intelligence for MSMEs : Role of Management Accountants

Authors

  • Batani Raghavendra Rao JAIN (Deemed-to-be University), Bangalore

DOI:

https://doi.org/10.33516/maj.v57i9.30-33p

Keywords:

No Keywords.

Abstract

The aim of this article is to bring out the role of the Management Accountants in facilitating Micro, Small and Medium Enterprises (MSMEs) in embracing Business Intelligence (BI) as a tool for decision making. The article is exploratory in nature and draws the data from both primary and secondary sources. A sample survey of MSMEs was conducted to collate the relevant primary data. Post pandemic and owing to the digital transformation, the ecosystem of BI has undergone a radical shift. MSMEs are grappling with the technology disruption and the advent of big data. Management Accountants are handy in marshalling and decoding the big data for MSMEs. The findings of this study reveal two important things namely (1) Digital transformation is the key for deploying BI for MSMEs in the post pandemic era and (2) Management Accountants play a strategic role in hand holding the MSMEs to have a robust BI platform for achieving operational performance.

Downloads

Download data is not yet available.

Published

2022-09-01

How to Cite

Raghavendra Rao, B. (2022). Business Intelligence for MSMEs : Role of Management Accountants. The Management Accountant Journal, 57(9), 30–33. https://doi.org/10.33516/maj.v57i9.30-33p

Issue

Section

Cover Story

References

Schemes for MSMEs (2022). Ministry of Micro, Small and Medium Enterprises, GOI, 2022-23.

Annual Report, MSMEs (2021). Ministry of Micro, Small and Medium Enterprises, GOI, 2020-21.

Allas, T., Birshan, M., Impey, A., Mayfield, C., Mischke, J., & Woetzel, J. (2021). Lessons on Resilience for Small and Midsize Businesses. Harvard Business Review Digital Articles, 1–8.

Azevedo, A., & Almeida, A. H. (2021). Grasp the Challenge of Digital Transition in SMEs--A Training Course Geared towards Decision-Makers. Education Sciences, 11.

C. Siemen, N. Clever, B. Barann and J. Becker (2018). Requirements Elicitation for an Inter-Organizational Business Intelligence System for Small and Medium Retail Enterprises, 2018 pp. 129-138,

Gavin Ashley CHAPMAN. (2021). Anticipating the Impact of Disruptive Technologies on SMEs in Kwazulu-Natal: A Case Study. Expert Journal of Business and Management, 9(1), 42–54.

Kalan, R. S., & Ãœnalir, M. O. (2016). Leveraging big data technology for small and medium-sized enterprises (SMEs). 2016 6th International Conference on Computer and Knowledge Engineering (ICCKE), Computer and Knowledge Engineering (ICCKE), 2016.

Milla Ratia, Jussi Myllärniemi, & Nina Helander. (2019). The potential beyond IC 4.0: the evolution of business intelligence towards advanced business analytics. Measuring Business Excellence, 23(4), 396–410.

Savitz, E., & Vogels, W. (2012). How The Cloud Changes Businesses Big And Small. Forbes.Com, 14.

Stjepić, A.-M., Bach, M. P., & Vukšić, V. B. (2021). Exploring Risks in the Adoption of Business Intelligence in SMEs Using the TOE Framework. Journal of Risk & Financial Management, 14(2), 1–18.

Similar Articles

<< < 11 12 13 14 15 16 17 18 19 20 > >> 

You may also start an advanced similarity search for this article.