A Study of Marketing Problems of Selected Self Help Groups (SHGs) of Sikkim

Abstract

Self Help Groups (SHGs) offers opportunities to its members to enjoy the fruits of empowerment by engaging in productive activities through SHG based enterprises. The present study is based on some selected SHGs in North and East Districts of Sikkim. The objective of the study is to understand the marketing problems of the SHGs in the area of study based on primary data collected from the respondents through a structured questionnaire. The findings of the study concludes that the SHGs of North and East Districts of Sikkim faces many marketing problems and that effective steps should be taken by the authorities to address the marketing problems for sustainable development of the SHGs.