Exploring Consumers Adoption of Mobile Wallet in Kolkata

Authors

  • Saba Parveen Assistant Professor and HOD, Seth Anandram Jaipuria College, Kolkata

DOI:

https://doi.org/10.33516/maj.v54i11.68-71p

Keywords:

No Keywords.

Abstract

Technological advancement in digitalisation has changed the way business is done nowadays. The mobile payments market in India is growing at a rapid pace, as a result of growing smart phones and internet penetration. The present study aims to identify the factors that influence consumers in adopting Mobile Wallet and various risk and challenges faced by the users of Mobile Wallet. A structured questionnaire was prepared and data was collected from 120 respondents and the obtained data were analysed using ANOVA to get the statistical result. It is found availability, safety and accessibility plays an important role in adoption of mobile wallet.

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Published

2019-11-30

How to Cite

Parveen, S. (2019). Exploring Consumers Adoption of Mobile Wallet in Kolkata. The Management Accountant Journal, 54(11), 68–71. https://doi.org/10.33516/maj.v54i11.68-71p

Issue

Volume 54, Issue 11, November 2019

Section

Money-Digital Currency
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