Cost-Benefit-Analysis of Selling of Third Party Products in Banks

Authors

  • Sunil Dasari

DOI:

https://doi.org/10.33516/maj.v54i10.78-82p

Keywords:

No Keywords.

Abstract

The foundation of the method of Cost-Benefit-Analysis arose from the Hicks–Kaldor criterion of efficiency maximization in 1939. Cost-Benefit-Analysis is one of the significant tools for decision-making process, but the accuracy of a Cost-Benefit-Analysis (CBA) is limited by the thoroughness of recognizing likely Costs and Benefits. If a business organizations fails to recognize potential Costs and Benefits, it can cause poor results that lead to sub-optimal decisions.

While selling 'Third Party Products/Cross Selling Business' through their Network by using their Branch Infrastructure and Staff, Cost-Benefit-Analysis gives good results.

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Published

2019-10-31

How to Cite

Dasari, S. (2019). Cost-Benefit-Analysis of Selling of Third Party Products in Banks. The Management Accountant Journal, 54(10), 78–82. https://doi.org/10.33516/maj.v54i10.78-82p

Issue

Section

Cost Benefit Analysis

References

Bank's Annual Reports.

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