Cost-Benefit-Analysis of Selling of Third Party Products in Banks

Abstract

The foundation of the method of Cost-Benefit-Analysis arose from the Hicks–Kaldor criterion of efficiency maximization in 1939. Cost-Benefit-Analysis is one of the significant tools for decision-making process, but the accuracy of a Cost-Benefit-Analysis (CBA) is limited by the thoroughness of recognizing likely Costs and Benefits. If a business organizations fails to recognize potential Costs and Benefits, it can cause poor results that lead to sub-optimal decisions.

While selling 'Third Party Products/Cross Selling Business' through their Network by using their Branch Infrastructure and Staff, Cost-Benefit-Analysis gives good results.