Aftermarket Audit to Gain Competitive Leadership

Authors

  • Aishwarya Nair Browne & Mohan, Bangalore
  • T. R. Madan Mohan Browne & Mohan, Bangalore
  • D. Balasubramaniam Browne & Mohan, Bangalore
  • Rudresh Basavarajappa Informatics Pvt Ltd, Bangalore

DOI:

https://doi.org/10.33516/maj.v52i5.91-95p

Abstract

No Abstract.

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Published

2017-05-01

How to Cite

Nair, A., Madan Mohan, T. R., Balasubramaniam, D., & Basavarajappa, R. (2017). Aftermarket Audit to Gain Competitive Leadership. The Management Accountant Journal, 52(5), 91–95. https://doi.org/10.33516/maj.v52i5.91-95p

Issue

Volume 52, Issue 5, May 2017

Section

Audit
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References

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Bundschuh, R. G., &Dezvane, T. M. (2003). How to make aftersales services pay off. McKinsey Quarterly, 12(4), 117-127.

Cohen, M. A., Agrawal, N., & Agrawal, V. (2006).Winning in the aftermarket.Harvard Business Review, 84(5), 129-138.

Corey, R.E., Cespedes, F.V. and Rangan, V.K. (1989), Going to Market: Distribution Systems for

Industrial Products. Harvard Business School Press, Boston, MA, pp. 22-59.

Gaiardelli P., Saccani N. and Songini L. (2007) “Performance measurement of the after-sales service network- Evidence from the automotive industry†Computers in Industry, 58 (7), pp. 698-708.

Lusch, R.F., Vargo, S.L. and O’Brien, M. (2007), “Competing through service: insights from service-dominant logicâ€, Journal of Retailing, Vol. 83 No. 1, pp. 5-18.

The Institute of Cost and Works Accountants of India (2009), ‘Guidance Note on Internal Audit’, January, Kolkatta.