Effective Use of Directional Policy Matrix (DPM) as a Strategic Operational Tool for Improving Marketing Performance-An overview

Soumen Roy; Samanwita Ghosh

doi:10.33516/maj.v47i8.903-907p

Effective Use of Directional Policy Matrix (DPM) as a Strategic Operational Tool for Improving Marketing Performance-An overview

Authors

Soumen Roy Oracle Financials, Kolkata
Samanwita Ghosh Dept. of Commerce, Umesh Chandra College, Kolkata

DOI:

https://doi.org/10.33516/maj.v47i8.903-907p

Abstract

No Abstract.

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Published

2012-08-01

How to Cite

Roy, S., & Ghosh, S. (2012). Effective Use of Directional Policy Matrix (DPM) as a Strategic Operational Tool for Improving Marketing Performance-An overview. The Management Accountant Journal, 47(8), 903–907. https://doi.org/10.33516/maj.v47i8.903-907p