Supply Chain Practices in Indian FMCG Sector:A Swot Analysis

Abstract

"The right product at the right price in the right place at the right time."

The pace of change and the uncertainty about how markets will evolve has made it increasingly important for companies to be aware of the supply chains they participate in and to understand the roles that they play. Those companies that learn how to build and participate in strong supply chains will have a substantial competitive advantage in their markets. This paper examines supply chain systems of selected top FMCG companies in India and also tries to find the strengths, weaknesses, opportunities and threats of supply chain practices of Indian FMCG sector.