Strategic Pricing Using Target Costing Methodology-Case Study of an Indian Auto Ancillary Company

R. Jayaram; G. Balasubramanian

doi:10.33516/maj.v46i11.1063-1066p

Strategic Pricing Using Target Costing Methodology-Case Study of an Indian Auto Ancillary Company

Authors

R. Jayaram Pro-Active Solutech India Pvt. Ltd.
G. Balasubramanian IFMR, Chennai

DOI:

https://doi.org/10.33516/maj.v46i11.1063-1066p

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Published

2011-11-01

How to Cite

Jayaram, R., & Balasubramanian, G. (2011). Strategic Pricing Using Target Costing Methodology-Case Study of an Indian Auto Ancillary Company. The Management Accountant Journal, 46(11), 1063–1066. https://doi.org/10.33516/maj.v46i11.1063-1066p

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Issue

Volume 46, Issue 11, November 2011

Section

Case Study

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Strategic Pricing Using Target Costing Methodology-Case Study of an Indian Auto Ancillary Company

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