Digital Media Campaigns: Strategic Implementation
DOI:
https://doi.org/10.33516/maj.v51i5.72-77pAbstract
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References
Mobile Future by Tomi Ahonen
www.slideshare.net/Mobil-Business/mobile-future-tomi-ahonen
www.slideshare.net/wsa-mobile/tomi-ahonen-engage-withmobilewsaabudhabi201544927879
Things You Need to Know Now About Programmatic Buying
www.adageindia.in/marketing/news/10-things-you-need-to-knownowabout-programmatic-buying/articleshow/47502368.cms
Too native for comfort?
www.afaqs.com/news/story/44128_SPOT-THE-NATIVE-AD-INTHISCONTENT
Google Says 46% of Web Video Ads Are Never Viewed
www.adageindia.in/digital/google-says-46-of-web-video-ads-areneverviewed/articleshow/47203336.cms
www.adage.com/article/digital/brands-check-publishers-adviewabilitymath/298746/
GroupM and Unilever Push Publishers for More Proof Ads are Being Seen
www.blogs.wsj.com/cmo/2014/10/24/groupm-and-unilever-pushpublishersfor-more-proof-ads-are-being-seen/
Innovative Media Platforms
MIRRIADS - India.com
Spidio - Fork Media
Alive app - Times Group
TYPE-IN ads - solvemedia.com/advertisers/
Other Online Resource
http://www.careerplayer.com/graduate-jobs/advertising-and-pr/ the-media-planning-and-buying-industry
www.businessinsider.com/daily-million-dollar-idea-solve-media2010-9#ixzz3giKyev8A
www.alivear.com
www.jagranjosh.com/articles/digital-media-marketing-in-indiagrowthand-future-case-study-for-mba-students-1434800720-1
www.birlasunlife.com
www.en.wikipedia.org/wiki/Bajaj_Auto
www.comscore.com
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