E-Commerce:A Powerful tool of Modern Business Methodology

Abstract

E-commerce helps to improve organizational efficiency, optimize the supply chain, reach customers online and anticipate buying behaviour. But education and information on e-commerce has a very vital role to play especially in developing countries including India where most of the players are in the SME sector. The aim of this study is to consolidate the key drivers, impact and models that have arisen from the new area of e-commerce and to provide an understanding of its application, importance and barrier to commercial activities. According to the editor- in-chief of International Journal of Electronic Commerce, Vladimir Zwass, ‘Electronic commerce is sharing business information, maintaining business relationships and conducting business transactions by means of telecommunications networks'.