Impact of CSR Initiatives on Brand Value: An Overview

Authors

  • Rahul Nath T.H.K Jain College, Kolkata

DOI:

https://doi.org/10.33516/maj.v48i6.644-650p

Abstract

No Abstract.

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Published

2013-06-01

How to Cite

Nath, R. (2013). Impact of CSR Initiatives on Brand Value: An Overview. The Management Accountant Journal, 48(6), 644–650. https://doi.org/10.33516/maj.v48i6.644-650p

Issue

Volume 48, Issue 6, June 2013

Section

Cover Theme
Crossref
Scopus
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Europe PMC

References

J. J. Graafland and H. Smid, Reputation, Corporate Social Responsibility and Market Regulation, Tijdschrift Voor, economic en Management, Vol. XLIX, 2, 2004.

Corporate brand reputation and corporate social responsibility, www.pwc.com

CSR and firms performance-An analysis on Italian listed companies, Giovanni Fiori, Francesca Di Donato, Maria Federica Izzo, Luiss Guide Carli University, Itali, September, 26, 2007.

The importance of branding-can it really make a difference? By Charles Fuchs, www.ezinearticles.com

Brand valuation: The financial value of brands by Interbrand, www.brandchannel.com

How to guide to assessing brand value by Eatherine Tremblay.

Measuring the impact of CSR on brand, Carnegie Council's Policy Innovations, August 2007, www.holding.com

What is branding and how important is it to your marketing strategy? By Laura Lake, www.marketing.about.com

The brand and image of a business, www.businesslink.gov.uk

Coming Clean with 'Life Cycle' Stewardship: The Way Beyond Corporate Governance by Prof. Kanika Mookerjee, Faculty Member, Department of Commerce, University of Calcutta, studies in Finance and Accounting, 1998, Kolkata.