Cost Leadership Strategies in Indian Scenario: A Study of the Steel Industry

Authors

  • Ujjwal Das Assam University, Silchar
  • A. L. Ghosh Assam University, Silchar

DOI:

https://doi.org/10.33516/maj.v50i2.52-56p

Abstract

This study was done to search for the cost leader in the steel industry and to justify the cost leadership strategies for steel industry. Descriptive statistics was used and a modified Du Pont model was applied to observe the strategies of firms. COST leadership is a business strategy (i.e. comparatively lowest operation cost in the industry) that a firm must adopt mainly to make competition irrelevant (Steve Job).

Downloads

Download data is not yet available.

Downloads

Published

2015-02-01

How to Cite

Das, U., & Ghosh, A. L. (2015). Cost Leadership Strategies in Indian Scenario: A Study of the Steel Industry. The Management Accountant Journal, 50(2), 52–56. https://doi.org/10.33516/maj.v50i2.52-56p

Issue

Volume 50, Issue 2, February 2015

Section

Cover Story
Crossref
Scopus
Google Scholar
Europe PMC

References

Aulakh, P. S. (2000). Export strategies and performance of firms from emerging economies: Evidence from Brazil, Chile and Mexico. Academy of Management Journal ( 43(3)), 342-361.

Bennett, R. C., & Cooper, R. G. (1979). Beyond the marketing concept. Business Horizons, June, pp.76-83.

Bingxin Li, C., & Juan Li, M. (2008). Achieving superior financial performance in China: differentiation, cost leadership or both? American Marketing Association, Journal of Marketing, 3, 1-22.

Buckley, P., Pass, C., and Prescott, K. (1988). Measures of international competitiveness: a critical survey. Journal of Marketing Management,, vol 4, , 175-200.

Chang, S.C., Lin, N .P. & Sheu, C. (2002). Aligning manufacturing flexibility with environmental uncertainty in high-tech industry, International Journal of Production Research, 40(18), 4765-4780.

Day, G., & Wensley, R. (1998). Assessing advantage: A framework for diagnosing competitive superiority. Journal of Marketing, 52, 1-20.

Frambach, R. T. (2003). The Influence of Business Strategy on New Product Activity: The Role of Market Orientation. International Journal of Research in Marketing (20(4)), 377-397.

Hitt, M. H. (2007). Management of strategy: Concepts and cases. Australia: Thomson/South Western.

Ireland, R. H. (2011). The Management of Strategy - International Edition (9th ed.). South-Western, : Cengage Learning.

Kiechel, W., III. (1981a). The decline of the experience curve. Fortune, October 5, pp. 139-146.

Little, P.L., Little B.L., Coffee, D. (2009) The Du Pont Model: evaluating alternative strategies in the retail industry. Academy of Strategic Management Journal. Jan 2009, vol.8, pp 71-80

Miller, D. (1988). Relating porter's business strategies to environment and structure: Analysis and performance implications. Academy of Management Journal (31(2)), 280-308.

Palepu, K. & P. Healy (2008). Business analysis and valuation: Using financial

statements (Fourth edition). Mason, OH: Thomson Southwestern.

Little, Philip L., Mortimer, John W., Keene, Marvin A., Henderson, Linda R. (2011).Evaluating the effect of recession on retail firms' strategy using DuPont method: 2006-2009 , Journal of Finance and Accountancy; Sep2011, Vol. 7, p1

Porter, M. (1980). Competitive strategy - Techniques for analyzing industries and competitors. New York: The Free Press.

Porter, M. E. (1985 ). Competitive Advantage: Creating and Sustaining Superior Performance. , Free Pres

Porter, M. E. (1990). The Competitive Advantage of Nations. New York: The Free Press.

Porter, M.E. (1998). Competitive advantage: Creating and sustaining superior

Performance. New York, NY: Free Press.

Schonberger, R. (1994). Human Resource management lesson from a decade of total quality management and reengineering. California Management Review (36(4)), 109-134.

Schuler, R.S. & Jackson, S.E.(1987). Linking Competitive Strategies with Human Resource Management Practices. The Academy of Management Executive, 3,207-219.

Thompson, A. A. (1999). Strategic Management, Concepts and Cases (11 ed.). Boston: McGraw-Hill Irwin.

Utterback, J. &. (1975). A dynamic model of process and product innovation. Omega, 3(6), 639-656.

Ward, P. B. (1996). Configurations of manufacturing strategy, business strategy, environment and structure. Journal of Management (22(4)), 597-626.