Customer Satisfaction Index Based Pricing Model

Authors

  • Parmod Kumar Gulia Pt. NRS Govt. College, Rohtak

DOI:

https://doi.org/10.33516/maj.v48i2.143-145p

Abstract

No Abstract.

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Published

2013-02-01

How to Cite

Gulia, P. K. (2013). Customer Satisfaction Index Based Pricing Model. The Management Accountant Journal, 48(2), 143–145. https://doi.org/10.33516/maj.v48i2.143-145p

Issue

Volume 48, Issue 2, February 2013

Section

Cover Theme
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Scopus
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Europe PMC

References

Marshall, Alfred. (1980). "Principles of Economics", London: McMillan.

Fornell Claes, Michael D. Johnson, Eugene W. Anderson, Jaesung Cha & Barbara Everitt Bryant (1996), Th e American Customer Satisfaction Index: Nature, Purpose and Findings", Journal of Marketing, Vol. 60, Oct, 124-134

Fornell, Claes (1992). "A National Customer Satisfaction Barometer: Th e Swedish Experience", Journal of Marketing (January), 1-21.

Anderson, Eugene W. (1994). "Cross-Category Variation in Customer Satisfaction and Retention", Marketing Letters 5(1) January, 19-30.