Transforming Agricultural Marketing for Viksit Bharat 2047

Authors

  • T. Rajesh Professor PG Department of Commerce Government College, Nedumangad
  • Pooja Sasi V. S. Research Scholar PG Department of Commerce Government College, Attingal
  • Adwaith Gopan Research Scholar Department of Economics Government College, Attingal

Keywords:

No Keywords.

Abstract

Agriculture marketing reforms are integral to Viksit Bharat mission give the fact that we are still an agrarian economy. However, the recent government efforts to reform the sector have not borne fruit largely due to a host of constricting challenges. The existing marketing structure reduces the sector’s competitiveness, allowing intermediaries to control prices and profits. The increased interference from the intermediaries has reduced the farmer’s incentive to innovate, causing the agriculture sector to stagnate. This article discusses the problems of APMC and its inherent flaws and suggests potential solutions to improve agricultural marketing towards achieving the goal of Viksit Bharat. By providing more autonomy to farmers and integrating artificial intelligence, the scope of agricultural marketing can be enhanced, increasing incentives, innovation, and productivity.

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Published

2025-02-25

How to Cite

Rajesh, T., V. S., P. S., & Gopan, A. (2025). Transforming Agricultural Marketing for Viksit Bharat 2047. The Management Accountant Journal, 60(2), 64–67. Retrieved from https://icmai-rnj.in/index.php/maj/article/view/173840

Issue

Volume 60, Issue 2, February 2025

Section

Cover Story

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