Role of ‘Digital Footprints’ in Business

Authors

  • P. Siva Rama Prasad Former Asst. General Manager State Bank of India Hyderabad

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Abstract

In the modern digital era, business enterprises must establish a digital footprint to maintain relevance, competitiveness and prosperity within the online commercial arena. A digital footprint denotes the existence and visibility of a business enterprise on the internet via diverse online channels and platforms.

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Published

2024-11-14

How to Cite

Prasad, P. S. R. (2024). Role of ‘Digital Footprints’ in Business. The Management Accountant Journal, 59(10), 68–72. Retrieved from https://icmai-rnj.in/index.php/maj/article/view/173718

Issue

Section

Cover Story

References

IBM.

EPAM.

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