Crafting New Business and Revenue Models by Ambidextrous Blend of Physical and Digital Capabilities

Abstract

Every business entity and startup's objective, from starting with the digitalisation of operating processes followed by the transformation of business models and revenue models, is to attain sustainable competitive advantages and higher ROI. However, not all such attempts achieve the desired financial impacts and attain operational excellence with DEI. Again, digital technologies are evolving with frequent advancements that require renewed efforts to withstand the disruptive impacts of new developments and sustain competitive advantages. This paper deals with some of the major dimensions of the related success factors that also demand an ambidextrous blend of physical and digital capabilities, if need be, in collaboration with other players. In the end, ten critical points have been listed that may help attain more success with digital transformation. The author would happily collaborate with interested scholars to conduct empirical research studies.