Bancassurance - The Revolutionary Couple

Abstract

Bancassurance is win-win model and technical strategy for both sectors; for the banks it’s revenue vertical and for the insurance sector it’s a new access point for its enhanced marketing strategy. With the pace at which digital banking and insurance are developing, Bancassurance is a big value addition to the overall growth of the financial sector by increasing the availability and uptake of insurance products. The cross-selling horizons, market penetration, customized product line and shared technical knowhow forms part of the meritorious takeaways in a successful bancassurance deal. The impending pathway of bancassurance is promising, secured and diverse with far reaching opportunities. The growing advancements in Data analytics and fintech solutions will make the services a cake walk inline with the market dynamics.