Deriving Value Propositions in Costing in Higher Education Institutions
DOI:
https://doi.org/10.33516/maj.v59i5.84-92pKeywords:
No Keywords.Abstract
This research explores the strategic challenges faced by higher education institutions (HEIs) in pricing MBA programs amidst rising costs and evolving student needs. Emphasizing valuebased pricing and activity-based costing, the study delves into their roles in ensuring financial sustainability and competitive positioning. The National Education Policy (NEP) 2020 reforms in India shape MBA curricula towards industry collaboration and practical skill development, aligning with market demands. Through a survey of 200 final-year MBA aspirants, key attributes influencing program choices are identified, with placements and collaborations emerging as pivotal factors. Conjoint analysis reveals preferences for blended learning and industryintegrated curricula. Insights from utility estimates guide pricing decisions, emphasizing the importance of perceived value and fair cost assessment. Overall, the study underscores the significance of strategic pricing approaches in navigating the complexities of the higher education market and shaping institutional strategies for sustained success.
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