Unveiling the Hidden Drivers of Investment Choices


  • Abhijeet S Jain Research Scholar Kuvempu University Shankarghatta
  • S. Venkatesh Dean and Chairman PG Department of Studies & Research in Commerce Kuvempu University, Shankarghatta




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In the realm of finance, beyond the metrics and market trends, lies a realm where behavioural biases subtly but significantly influence investment decisions. This article explores the multifaceted impact of such behavioural biases on investment choices, uncovering the underlying drivers and implications for the modern investment landscape.


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How to Cite

Jain, A. S., & Venkatesh, S. (2024). Unveiling the Hidden Drivers of Investment Choices. The Management Accountant Journal, 59(5), 48–54. https://doi.org/10.33516/maj.v59i5.48-54p



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