START-UP GOVERNANCE: CRUCIAL BUILDING BLOCK FOR SUSTAINABLE SUCCESS

Abstract

Before 1990, India was considered a country of snake charmers all across the world but the opening of the economy & liberalisation in 1991 gave Indians an opportunity to showcase our talent as “Knowledge Centre†and “IT Experts†to the world. We Indians didn’t miss the Bus and utilised the opportunity by earning name, fame and money for self and country. Now, the whole world is talking about Startups and again, in my opinion, it is an opportunity for us to capitalise further our strengths. We, as a country, can dominate the economy and soft power of the world with innovative, cost efficient and user friendly products & services through our knowledge based start ups. This article discusses these points with case studies.