ASSESSMENT OF POTENTIAL TOURIST DESTINATIONS BY AN INTEGRATED TOURISM INVESTMENT MODEL USING ANALYTICAL HIERARCHY PROCESS (AHP)

Authors

  • Sanmoy Mallick Assistant Professor Department of Management University of North Bengal, Siliguri.
  • Debabrata Mitra Professor Department of Commerce University of North Bengal, Siliguri.
  • Amlan Ghosh Associate Professor Department of Management Studies National Institute of Technology, Durgapur.

DOI:

https://doi.org/10.33516/maj.v58i2.86-92p

Abstract

Defining potential tourist destinations among all the tourist destinations is one of the important purposes for tourists as well as tourism investors. The objective to be achieved in this study is to assess the potential tourist destinations based on the tourism investment criteria and also to rank all those individual potential tourist destinations by Integrated Tourism Investment Model using Analytical Hierarchy Process (AHP) method. In this study, the Alipurduar District of the State of West Bengal, India, has been chosen as the study area. Tourism in the Alipurduar District is one of the most promising and emerging sectors. The study uses both analytical and practical research methods.

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Published

2023-02-01

How to Cite

Mallick, S., Mitra, D., & Ghosh, A. (2023). ASSESSMENT OF POTENTIAL TOURIST DESTINATIONS BY AN INTEGRATED TOURISM INVESTMENT MODEL USING ANALYTICAL HIERARCHY PROCESS (AHP). The Management Accountant Journal, 58(2), 86–92. https://doi.org/10.33516/maj.v58i2.86-92p

Issue

Volume 58, Issue 2, February 2023

Section

Tourism
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Europe PMC

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