Last Mile Logistics in A Vuca World: A Study of Goa’s Food Delivery App Service

Authors

  • CMA (Dr.) Oscar Braganca De Melo Associate Professor St. Xavier’s College Goa
  • Keziah Angel D’lima Junior Research Fellow St. Xavier’s College Goa

DOI:

https://doi.org/10.33516/maj.v57i10.58-63p

Abstract

The business world has changed intensely over recent few eras and we now live in a society where change can be unanticipated and abrupt. Food delivery apps have been a boon for customers during the pandemic owing to a number of benefits offered like the availability of a variety of food options, doorstep delivery, shorter wait times, value for money etc. During this study the leading food delivery service providers in Goa were Swiggy and Zomato. A total of 232 valid questionnaires were collected using convenience sampling and empirically tested via SPSS 21. Viewing the continuous growth and development of this service during the pandemic this study aimed to examine the supply chain management of food delivery app services in Goa while analyzing the customer behavior towards the same.

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Published

2022-10-01

How to Cite

De Melo, C. (Dr.) O. B., & D’lima, K. A. (2022). Last Mile Logistics in A Vuca World: A Study of Goa’s Food Delivery App Service. The Management Accountant Journal, 57(10), 58–63. https://doi.org/10.33516/maj.v57i10.58-63p

Issue

Volume 57, Issue 10, October 2022

Section

Cover Story
Crossref
Scopus
Google Scholar
Europe PMC

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