Reshaping Supply Chain Strategies in The Men’s Apparel Industry, Post Covid ‘19

Authors

  • CMA Manoj V. Bhatia Research Scholar Global Business School and Research Centre Dr. D. Y. Patil Vidyapeeth, Pune
  • Dr. Shailendrakumar Kale Professor Global Business School and Research Centre Dr. D. Y. Patil Vidyapeeth, Pune

DOI:

https://doi.org/10.33516/maj.v57i10.53-57p

Abstract

Today’s world is a VUCA (Volatility, Uncertainty, Complexity, Ambiguity) world where the environment keeps changing all the time. As rightly said by Charles Darwin: “It is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself”. This saying is also applicable to corporates. Successful are the companies that learn to adapt as per the changes in the business environment.

COVID-19 pandemic had been most the recent VUCA event that the world has faced. This pandemic has strikingly disrupted the global economic system. It has compelled corporates to relook into their supply chain practices.

The aim of this article is to study and examine the changes that occurred in the Supply Chain Strategies of the Lifestyle Apparel Industry post-COVID ‘19. This article is exploratory in nature and draws data from primary and secondary sources. In order to collect the relevant primary data, a sample survey was carried out at various apparel retailers.

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Published

2022-10-01

How to Cite

Bhatia, C. M. V., & Kale, D. S. (2022). Reshaping Supply Chain Strategies in The Men’s Apparel Industry, Post Covid ‘19. The Management Accountant Journal, 57(10), 53–57. https://doi.org/10.33516/maj.v57i10.53-57p

Issue

Volume 57, Issue 10, October 2022

Section

Cover Story
Crossref
Scopus
Google Scholar
Europe PMC

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