From Push to Pull - Digital Transformation Globally during and after Covid 19 : An Empirical Analysis

Authors

  • Riddhi Dave Som-Lalit Institute of Business Management, Ahmedabad
  • Preyal Sanghavi Som-Lalit Institute of Business Management, Ahmedabad

DOI:

https://doi.org/10.33516/maj.v57i9.34-37p

Keywords:

No Keywords.

Abstract

The Covid-19 pandemic has changed a lot of myths about digital transformation. Though even before the pandemic, digital technology started to be an important part of the workforce globally, the lockdowns and restricted face-to-face human interaction forced by the covid-19 pandemic transformed the digital technology landscape completely at the global level. This paper aims at finding out how Covid-19 pandemic has drastically impacted digital transformation globally, and how the digital transformation now is considered an inevitable business strategy.

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Published

2022-09-01

How to Cite

Dave, R., & Sanghavi, P. (2022). From Push to Pull - Digital Transformation Globally during and after Covid 19 : An Empirical Analysis. The Management Accountant Journal, 57(9), 34–37. https://doi.org/10.33516/maj.v57i9.34-37p

Issue

Section

Cover Story

References

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