MSMEs as the Driver for Aatmanirbhar Bharat

Abstract

The purpose of this study is to understand and analyse the effect of the once in a century virus which has changed the dynamics of the world for once and all. It has taken a toll on daily living like never before and the world seems to be upside down to the bare eyes of commoners. The study focuses on the adverse effect of different sectors and the steep rise in sectors like pharmaceutical, chemical, etc. The study further focuses on the promotion of local markets and local players in the domestic market. It gives due importance to the role of government and its mechanisms to further push the case. At the same time, it will help to identify the potential market leaders in the domestic as well as international markets. The study will help in the process of accelerating the sparks of the local market across the globe while we fight the pandemic with our local products and services.