Interplay of Strategies and Technologies for Customers’ Delight in Banking Industry

Authors

  • Paritosh Basu Senior Professor, NMIMS School of Business Management, Mumbai

DOI:

https://doi.org/10.33516/maj.v56i11.75-79p

Keywords:

No Keywords.

Abstract

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Published

2021-11-30

How to Cite

Basu, P. (2021). Interplay of Strategies and Technologies for Customers’ Delight in Banking Industry. The Management Accountant Journal, 56(11), 75–79. https://doi.org/10.33516/maj.v56i11.75-79p

Issue

Volume 56, Issue 11, November 2021

Section

Digital Transformation
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References

Sun Tzu, Chinese General, Military Strategist, Tactician, Writer, and Philosopher (544 BC to 496 BC)

https://www.thehindubusinessline.com/info-tech/digital-transformation-poseshiddenrisk/article35622416.ece

https://economictimes.indiatimes.com/industry/banking/finance/banking/15-banks-to-start-new-tradefinancesystem-using-blockchain-tech/articleshow/83545043.cms?from=mdr

Bharadwaj, Anandhi, Omar A. El Sawy, Paul A. Pavlou, and N. Venkatraman. 2013. “Digital Business Strategy: Toward a next Generation of Insights.†MIS Quarterly 37 (2): 471–82. https://doi.org/10.25300/misq/2013/37:2.3.

Simon Chanias and Thomas Hess, “Understanding Digital Transformation Strategy Formation: Insights from Europe’s Automotive Industry, Pacific Asia Conference on Information Systems, 2016. :https://www.researchgate.net/profile/Thomas-Hess6/publication/311443349_Understanding_Digital_Transformation_Strategy_Formation_Insights_from_Europe’s_Automotive_Industry/links/5c310fe2458515a4c7109a03/ Understanding-Digital-TransformationStrategy-Formation-Insights-fromEuropes-Automotive-Industry.pdf

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