A Study of Marketing Problems of Selected Self Help Groups (SHGs) of Sikkim

Authors

  • Amit Kumar Dutta Research Scholar, Department of Commerce, SRM University Sikkim, Gangtok

DOI:

https://doi.org/10.33516/maj.v56i3.41-44p

Keywords:

No Keywords.

Abstract

Self Help Groups (SHGs) offers opportunities to its members to enjoy the fruits of empowerment by engaging in productive activities through SHG based enterprises. The present study is based on some selected SHGs in North and East Districts of Sikkim. The objective of the study is to understand the marketing problems of the SHGs in the area of study based on primary data collected from the respondents through a structured questionnaire. The findings of the study concludes that the SHGs of North and East Districts of Sikkim faces many marketing problems and that effective steps should be taken by the authorities to address the marketing problems for sustainable development of the SHGs.

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Published

2021-03-31

How to Cite

Dutta, A. K. (2021). A Study of Marketing Problems of Selected Self Help Groups (SHGs) of Sikkim. The Management Accountant Journal, 56(3), 41–44. https://doi.org/10.33516/maj.v56i3.41-44p

Issue

Volume 56, Issue 3, March 2021

Section

Cover Story
Crossref
Scopus
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Europe PMC

References

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Leelavathi, D and Sulaiman, J (2017) “A Study on Marketing Challenges and Opportunities of Women Entrepreneurs through Self Help Groups in Chennai City†INTERNATIONAL JOURNAL OF ADVANCE RESEARCH, IDEAS AND INNOVATIONS IN TECHNOLOGY Vol.3, Issue 1

Datta, Haripada (2016) “Self Help Groups in Tripura and Marketing of the Products : an Overview†INDIAN JOURNAL OF APPLIED RESEARCH Vol.6, Issue 1

Parthiban, R. and Gnanakumar, P.Baba (2016) “Marketing Problems Faced by Self Help Groups (SHG) in Tamil Nadu†International Journal of Science and Research (IJSR) Vol.5, Issue 7

Dhiman, Pawan Kumar and Rani, Amita (2014) “A STUDY ON MARKETING STRATEGIES OF SELF – HELP GROUPS IN PUNJAB : CHALLENGES AND CONSTRAINTS†International Journal of Sales & Marketing Management Research and Development (IJSMMRD) Vol.4, Issue 3

Krishnaveni,V. and Haridas, R. (2014) “Marketing Issues of Self Help Groups†International Scientific Journal on Science Engineering & Technology Vol.17, No.04

Gandhi,K. and Udayakumari, N. (2013) “Marketing Strategies of Women Self Help Groups†International Journal of Current Research and Academic Review Vol.1, No.2

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