Marketing Strategies Amid COVID-19 Pandemic - A Study

Authors

  • Leenapriya De Assistant Professor, Department of Commerce, Heramba Chandra College, Kolkata

DOI:

https://doi.org/10.33516/maj.v55i10.76-80p

Keywords:

No Keywords.

Abstract

The pandemic “COVID-19†the acronym for coronavirus disease of 2019 brought about severe repercussions to human health and economic activity globally. It posed threat to life, people’s jobs and livelihood. The social distancing measure and complete lockdown of economic activities, necessary to combat COVID-19 caused dramatic changes in businesses environment and major shifts in behavioral pattern of human being. It is important for marketing leaders to understand the impact of business interruption due to COVID and shift in consumer behavior during COVID crisis.

In this paper the behavioral pattern of consumer during the COVID-19 pandemic and impact of pandemic on marketing environment is studied. Here attempt is made to analyze how the marketers manage 4Ps – product, price, place and promotion strategically to ensure sustainability and survival during and post COVID-19 crisis.

Downloads

Download data is not yet available.

Published

2020-10-31

How to Cite

De, L. (2020). Marketing Strategies Amid COVID-19 Pandemic - A Study. The Management Accountant Journal, 55(10), 76–80. https://doi.org/10.33516/maj.v55i10.76-80p

Issue

Section

COVID 19 - Economic Impact

References

Effects of COVID-19 on business and research (2020).Journal of Business Research, 117, 284–289.

https://doi.org/10.1016/j.jbusres.2020.06.008

An ANA and Reed Smith Legal Guide: The Impact of COVID-19 on Brand Advertising and Marketing 2nded.

Dumouchel. L, Kahn. Z, Burton. C, and Hupp. O. (2020).Brand Growth in Times Of Crisis: Revisiting brandbuilding during the COVID-19 pandemic.

Websites

https://www.financialexpress.com/brandwagon/writers-alley/why-brands-must-revamp-their-marketing strategies-to-stay-competitive-post-covid-19/1961088/

https://brandequity.economictimes.indiatimes.com/news/marketing/effectively-managing-brand-communication-amidst-covid-19-

pandemic/74978011

Similar Articles

<< < 20 21 22 23 24 25 26 27 28 29 > >> 

You may also start an advanced similarity search for this article.