CSR Performance and Advertisement Expenditure and Its Impact on Revenues of the Companies

Authors

  • P. Srikanth ICFAI Business Schools (IBS), Hyderabad

DOI:

https://doi.org/10.33516/maj.v53i12.18-24p

Abstract

No Abstract.

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Published

2018-12-01

How to Cite

Srikanth, P. (2018). CSR Performance and Advertisement Expenditure and Its Impact on Revenues of the Companies. The Management Accountant Journal, 53(12), 18–24. https://doi.org/10.33516/maj.v53i12.18-24p

Issue

Volume 53, Issue 12, December 2018

Section

Cover Story
Crossref
Scopus
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Europe PMC

References

Adriana Galant & Simon Cadez (2017) “Corporate social responsibility and financial performance relationship: a review of measurement approachesâ€, Economic ResearchvoL. 30, no. 1, 676–693.

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Ker-Tah Hsu(2012) “The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence from the Life Insurance Industry in Taiwan†Journal of Business Ethics, Vol. 109, No. 2 (August 2012), pp. 189-201

Rim Makni, Claude Francoeur and François Bellavance (2009) “Causality between Corporate Social Performance and Financial Performance: Evidence from Canadian Firms†Journal of Business Ethics, Vol. 89, No. 3 (Oct., 2009), pp. 409-422

Saurabh Mishra and Sachin B. Modi(2013) “Positive and Negative Corporate Social Responsibility, Financial Leverage, and Idiosyncratic Riskâ€, Journal of Business Ethics, Vol. 117, No. 2 (October 2013), pp. 431-448

Supriti Mishra and Damodar Suar(2010) “Does Corporate Social Responsibility Influence Firm Performance of Indian Companies?â€, Journal of Business Ethics, Vol. 95, No. 4 (September 2010), pp. 571-601