Value Innovation – A New Dimension to Management Accounting
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https://doi.org/10.33516/maj.v53i10.34-38pKeywords:
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Author RR Prasad ([email protected]) has a corporate experience of over 30 years in strategic marketing, change management, branding, skill development and management consultancy.
Author Lakshmana Rao ([email protected]) has over 24 years of corporate experience as Cost and Management Accountant, Business Analyst, Controller, SAP FICO Consultant and CFO of Six Sigma Projects.
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