Value Innovation – A New Dimension to Management Accounting

Authors

  • CMA Udandrao Lakshmana Rao Cost Accountant and Management Consultant Visakhapatnam
  • Rettiganti Ramachandra Prasad Founder & CEO, RR Learning Solutions Chennai

DOI:

https://doi.org/10.33516/maj.v53i10.34-38p

Keywords:

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Abstract

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Published

2018-10-15

How to Cite

Lakshmana Rao, C. U., & Prasad, R. R. (2018). Value Innovation – A New Dimension to Management Accounting. The Management Accountant Journal, 53(10), 34–38. https://doi.org/10.33516/maj.v53i10.34-38p

Issue

Volume 53, Issue 10, October 2018

Section

Cover Story
Crossref
Scopus
Google Scholar
Europe PMC

References

Author RR Prasad (rrp@rrprasad.com) has a corporate experience of over 30 years in strategic marketing, change management, branding, skill development and management consultancy.

Author Lakshmana Rao (ulrao@yahoo.com) has over 24 years of corporate experience as Cost and Management Accountant, Business Analyst, Controller, SAP FICO Consultant and CFO of Six Sigma Projects.

Turning Goals into Results the Power of Catalytic Mechanisms by Jim Collins, Harvard Business Review, July-August 1999

http://blog.rrprasad.com/innovation-fix-it-when-itaintbroke/

Nuts! Southwest Airlines’ Crazy Recipe for Business and Personal Success by Kevin and Jackie Freiberg, Broadway Books 1996

Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne, Harvard Business Review Press, 2015.

Guts! - Companies That Blow the Doors off BusinessAs-Usual by Kevin and Jackie Freiberg, published by Doubleday a division of Random House, January 2004.

https://grosum.com/blog/performance-managementresponsibility/

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