Case Study on Financial Rationale of Marketing Decisions

Sabyasachi Sengupta

doi:10.33516/maj.v52i6.41-44p

Case Study on Financial Rationale of Marketing Decisions

Authors

Sabyasachi Sengupta XLRI, Jamshedpur

DOI:

https://doi.org/10.33516/maj.v52i6.41-44p

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No Abstract.

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Published

2017-06-01

How to Cite

Sengupta, S. (2017). Case Study on Financial Rationale of Marketing Decisions. The Management Accountant Journal, 52(6), 41–44. https://doi.org/10.33516/maj.v52i6.41-44p

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Issue

Volume 52, Issue 6, June 2017

Section

Case Study

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Case Study on Financial Rationale of Marketing Decisions

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