Value Recognition and Pricing of Varieties of Goods and Services

Abstract

Pricing of goods and services in a tumultuous world has remained the biggest headache, because the future of the organization depends on the right pricing of goods and services. The context of pricing has had numerous problems related to knowing and judging whether there would be takers vis-a-vis a whole array of givers of a variety of goods and services for value. This rather simple process of give and take is complicated by a maze of pricing mechanisms intended to please the particular tastes of takers belonging to different markets in different countries, each of the markets being segmented on the basis of different criteria, within each of which there occur tectonic shifts of likes and dislikes, inter-segment mobility over time.