Marketing the Agricultural Produce in India: New Branding Way
DOI:
https://doi.org/10.33516/maj.v49i11.60-62pAbstract
Retailers like Reliance has already introduced the brands like Reliance Q which offers branded cereals. ITC has branded flour under the brand name Aashirvaad. A trend can be seen where commodities are gradually tending to become brands. The Indian economy has witnessed a paradigm shift in every sphere of its operations due to the technological advancements, globalization and innovative business ideas. The agricultural sector of the country is none the exception. The traditional view of agriculture as the 'act of farming' has been replaced by 'the process of value creation' where farming is just a part of the series of interactions.Downloads
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Published
2014-11-01
How to Cite
Sen, P. K., & Das, D. (2014). Marketing the Agricultural Produce in India: New Branding Way. The Management Accountant Journal, 49(11), 60–62. https://doi.org/10.33516/maj.v49i11.60-62p
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References
Gulati, A., India's Economy Performance and Challenges, Chap. Accelerating Agricultural Growth Moving from Farming to Value Chains, Oxford University Press, New Delhi, 2012, P. 213-217.
Acharya, S.S., Agribusiness in India: Some Facts and Emerging Issues, Agricultural Economics Research Review, Vol. 20 (Conference Issue) 2007, P. 409-424.
Reserve Bank of India Official Website accessed on 15/09/2014 at 23:20 Hours.