A Study of Technology Adoption Drivers and Barriers in Indian MSMEs with Respect to m-CRM
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https://doi.org/10.33516/maj.v58i11.54-56pKeywords:
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MSMEs form the backbone of Indian economy. Increase in the strength of MSMEs’ performance will effectively strengthen the economy as a whole. This article discusses the driving factors of new technology adoption in MSMEs, especially when it comes to crucial business functions like marketing with the help of mobile application. The obstacles faced by the MSME owners have also been discussed. The article also discusses the way forward to develop suitable software which can be used by MSME owners.
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Buteau, S. (2021). Roadmap for digital technology to foster India’s MSME ecosystem—opportunities and challenges. CSI Transactions on ICT, 9(4), 233-244.
Novelli, F., & Wenzel, S. (2013, June). Adoption Of An Online Sales Channel And” Appification” In The Enterprise Application Software Market: A Qualitative Study. In ECIS (p. 200).
Asia Small and Medium-Sized Enterprise Monitor 2021: Volume I–Country and Regional Reviews Publication | December 2021 https://dx.doi.org/10.22617/SGP210459-2
Rosalina, V. (2019, July). Mobile customer relationship management (m-CRM) application development in MSMEs Indonesia. In Journal of Physics: Conference Series (Vol. 1179, No. 1, p. 012090). IOP Publishing.
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